Yum Crumbs is a direct-to-consumer dessert topping brand based in the United States, selling what the brand describes as a cross between a sprinkle and a cookie. With over 20 flavors available — including fan favorites like Strawberry Shortcake, Chocolate Eclair, and Salted Caramel — the product line is designed to add both flavor and texture to ice cream, cakes, cheesecakes, and virtually any other dessert creation.
The brand gained significant national recognition after appearing on Shark Tank, where investors took notice of the unique product concept. This exposure helped establish Yum Crumbs as a recognizable name in the specialty food and dessert topping category. Products are available for individual purchase, in sample packs for first-time buyers, and through subscription options for recurring delivery.
Yum Crumbs sells across multiple product lines including Natural Color and Gluten-Free variants, making it accessible to a broader range of dietary preferences. The brand also offers limited-edition seasonal flavors such as a Fall Flavor Bundle and a collaborative collection with The World of Strawberry Shortcake. Merchandise including tumblers and a plush toy character named Sir Theodore Yummington IV rounds out the product catalog.
- Price: Individual jars start at $12.99, down from the regular price of $15.99 (~19% discount)
- Flavors: 20+ options including seasonal and limited-edition releases
- Dietary options: Gluten-free and natural color collections available
- Wholesale: Wholesale applications available for business buyers
- Ships to: United States and Canada
Shoppers can sign up for the Yum Crumbs email and text club to receive a 15% discount on their first order, plus early access to new flavors and exclusive promotions. The brand also runs a brand ambassador/affiliate program for those interested in earning through referrals. A recipes blog is available on the website for inspiration on how to use the toppings in creative ways.