Vivian Lou is a specialty insole brand offering the patented Insolia® weight-shifting insole, designed to help women wear high heels up to 4 times longer without pain. The product line was developed by a podiatrist and engineered by a rocket scientist, bringing a science-backed approach to everyday footwear comfort.
The core technology behind Vivian Lou insoles works by ever-so-slightly rotating the heel bone up and back, enabling a more equal distribution of body weight between the forefoot and heel. In a standard 3-inch heel, 75% of body pressure typically falls on the forefoot — Vivian Lou's insoles are clinically shown to dramatically reduce this imbalance, as illustrated through thermographic pressure mapping on the brand's website.
The product range includes three main options: the Insolia Classic for standard high heels, the Insolia Couture for pointed-toe or narrow heels, and the Insolia Cradle for flat shoes. eGift Cards are also available. All insoles are permanent-placement and designed to stop feet from sliding forward inside shoes — a common cause of toe pain and blisters.
- APMA Seal of Acceptance: Awarded by the American Podiatric Medical Association
- 4.4 stars from 7,597 reviews via Yotpo on-site platform
- Free US shipping on orders of $50 or more
- 10% off first order available via email signup
- Community of 208,149+ high heel enthusiasts
Vivian Lou ships within the United States with a flat-rate shipping option and free shipping threshold at $50. The brand also offers a referral program worth $10, wholesale purchasing, and an in-store locator for physical retail availability. Customer support is accessible via a dedicated contact page, and a 100% Guarantee policy is referenced in the site footer.