Vital Proteins is a US-based wellness brand self-described as America's #1 collagen brand, specializing in collagen peptides, protein powders, capsules, and gummies. Their flagship product, Collagen Peptides, is sourced from grass-fed, pasture-raised bovine hides and hydrolyzed for easier absorption, making it mixable into both hot and cold foods and beverages.
The product lineup is organized around health benefits including skin, hair, nails, energy, sleep, bones and joints, and active lifestyle support. Shoppers can filter by dietary preference including pescatarian and vegan options, making the brand accessible to a range of nutritional lifestyles. A professional line, Vital Proteins Professional, is also available for healthcare providers.
Vital Proteins recommends consuming 10–20 grams of collagen daily as part of a continuous routine, noting that the body's natural collagen production declines approximately 1% per year after age 25. The brand supports this habit through a subscription model that includes free shipping on all subscription orders, in addition to free standard shipping on one-time orders over $50.
- New subscribers receive 15% off their first order by signing up for the email newsletter
- Promotional codes are offered periodically, such as 20% off creatine products during National Tennis Month with code TENNIS
- Store locator available for shoppers who prefer to buy in physical retail locations
- Over 300 collagen recipes featured on the Lively Blog to support daily use
The brand maintains educational resources including a Collagen 101 guide, ingredient transparency pages, and how-to video content. A wholesale program and partnership portal are available for business buyers and brand collaborators. While detailed shipping and return policy pages returned errors at time of review, footer links indicate dedicated pages exist at /pages/shipping-information and /pages/returns.