Velour Beauty is a dedicated faux eyelash brand operating at velourbeauty.com, celebrating its 15th anniversary in 2026. The brand's tagline — "We Make Faux Lashes For Real Life" — reflects its focus on wearable, everyday lash styles alongside more dramatic glam options. With a 4/5 Trustpilot rating from 386 verified reviews, Velour Beauty has built a loyal customer base over its 15 years in the beauty industry.
The product range is extensive, covering more than 10 distinct collections including Velour-Xtensions™ Self-Stick Clusters, Pre-Glued Lashes, Magnetic Effortless, Plant Fibre, Vegan Luxe, and the innovative eLASHtic and LayZ Gal lines under the V by Velour sub-brand. Volume options span Natural, Full, and Glam categories, and the site offers a Lash Quiz to help shoppers find their perfect match. Lash essentials such as adhesives and application tools round out the catalog.
- Free standard shipping on all orders of $35 or more
- $15 lashes available during the 15th Birthday Sale
- Loyalty program and refer-a-friend program available
- Educational resources including How to Apply guides, Lash Care tips, and a Lash & Adhesive Guide
It is important for shoppers to note that all sales are final at Velour Beauty. Due to the hygienic nature of eyelash products, the brand does not accept returns, exchanges, or issue refunds on any lashes, cosmetics, accessories, or bundles. This is a firm policy, so buyers should use the Lash Quiz and consult the Lash Guide before purchasing to ensure the right fit and style.
Velour Beauty rewards repeat customers through a Loyalty Program and a Refer a Friend program, making it worthwhile to create an account before shopping. The brand has also received coverage in press features and maintains an active blog with lash education content. For shoppers comparing options, Velour's specialized focus on faux lashes, its cruelty-free vegan collections, and its self-stick innovation set it apart from mass-market competitors.