Ulta Beauty is one of the largest beauty-focused retailers in the United States, operating at ulta.com and across more than 1,350 physical store locations. The retailer distinguishes itself by carrying both drugstore and prestige beauty brands side by side, making it possible for shoppers to compare an affordable $6.65 ULTA Collection eyeliner against a $40 Fenty Beauty foundation in the same session. Categories span makeup, skincare, haircare, fragrance, and personal care, with hundreds of brands including Fenty Beauty, Grande Cosmetics, e.l.f. Cosmetics, Maybelline, Garnier, Avène, and Bridgerton-licensed fragrances.
The Ulta Beauty Rewards® loyalty program is central to the shopping experience. Members earn points on every purchase that convert directly into dollars off future orders. Additional benefits include a birthday perk and exclusive member promotions such as free gifts with qualifying purchases and bonus point events. New members receive a $5 welcome reward just for joining, making enrollment an immediate value for any first-time buyer. The program is free to join and available online or in store.
Ulta Beauty regularly runs promotional events that deliver meaningful savings across categories. Current offers include BOGO 50% off select suncare products across 35+ brands, 20% off dermatologist-recommended SPF skincare, and free gift-with-purchase incentives tied to specific spending thresholds. Sale prices observed on the homepage range from $5.59 for everyday essentials to over 40% off prestige items like the Fenty Beauty Pro Filt'r Foundation (reduced from $40 to $20). These rotating promotions reward shoppers who check back frequently or sign up for email alerts.
For convenience, Ulta offers a buy online, pick up in store service promising fulfillment in 2 hours or less. This positions Ulta as a strong option for last-minute beauty needs without paying for expedited shipping. Physical salon services are also available in many locations, extending the brand's value beyond product retail into professional hair and beauty treatments.
- BBB Rating: A+ | Accredited — indicating a strong track record of customer complaint resolution
- Product range: Drugstore to prestige, with items spanning $5.59 to $60+
- Loyalty program: Free Ulta Beauty Rewards® with points, birthday perks, and member-exclusive deals
- In-store pickup: Available in 2 hours or less at 1,350+ US locations
- Trustpilot: Not available at time of review