Serve is a prepaid and reloadable debit card service operated by InComm Payments, with cards issued by Pathward N.A., Member FDIC. Designed for consumers who want flexible banking alternatives without a credit check or minimum balance requirement, Serve offers three distinct card products to suit different spending habits and financial needs.
The Serve Cash Back card is a reloadable Visa debit card and bank account that earns 1% unlimited cash back on all purchases everywhere Visa is accepted. The Serve Free Reloads card allows cardholders to add cash at thousands of participating retail locations at no charge. Both carry a $9.95 monthly fee, $0 transaction fees, and free ATM withdrawals at MoneyPass ATMs. Cards can be obtained for free online or for up to $2.00 at retail stores.
The Serve Pay As You Go Visa Prepaid Card is the entry-level option with $0 monthly fee, making it attractive for infrequent users. However, each purchase incurs a $1.00 transaction fee and ATM withdrawals cost $2.25, so frequent users would benefit more from the reloadable plans. Cash reloads cost up to $3.95 on this plan.
Every Serve account includes a set of standard perks: free early direct deposit, access to a broad ATM network, Mobile Check Capture via Ingo Money, subaccounts for tracking family spending, online bill pay, person-to-person transfers to other Serve accountholders, account alerts, and a Goals savings feature. Security features include FDIC insurance (through Pathward N.A.), Visa's Zero Liability policy for unauthorized charges, and the ability to instantly freeze a lost or stolen card.
Serve accounts are managed through a dedicated mobile app available on iOS (App Store) and Android (Google Play). The service is available to US residents only, and accounts are subject to the terms set by Pathward N.A. Residents of Colorado, Maryland, South Dakota, and Texas have additional state-specific disclosures available. All legal documents, including the Deposit Account Agreement and Cardholder Agreement, are accessible at serve.com/legal.