Parcelle Wine is a New York City-based wine retailer that brings a neighborhood wine shop experience online. With two physical wine bars — Parcelle Chinatown at 135 Division Street and Parcelle Greenwich Village at 72 MacDougal Street — the brand blends brick-and-mortar hospitality with a well-organized e-commerce platform at parcellewine.com.
The online shop organizes its selection across multiple browse dimensions. Shoppers can filter by wine type (Red, White, Rosé, Champagne, Sparkling, Natural, Sake, and Non-Alcoholic), by country of origin (France, Italy, USA, Spain, Portugal, and others), by grape variety (Pinot Noir, Nebbiolo, Chardonnay, Chenin Blanc, and more), or by price range starting from under $30 all the way to over $250. This layered navigation makes it easy for both casual drinkers and serious collectors to find bottles suited to their taste and budget.
Beyond individual bottle purchases, Parcelle offers several standout programs. The Monthly Wine Drop subscription delivers curated selections on a recurring basis, ideal for wine lovers who want expert guidance without the research effort. The Fine & Rare Cellar Book caters to collectors seeking prestigious and hard-to-find bottles. A Today's Deal section provides daily discounted picks, rewarding regular visitors with value opportunities.
- Gift options include Wine Gift Packs, Magnums, Gear & Glassware, Gift Cards, a Gift Registry, and Group & Corporate Gifting services
- Educational content is available through the Parcelle Wine Journal, Wine Glossary, Food Pairings blog, and Producer Profiles
- Wine bar reservations can be made via OpenTable for both NYC locations
Parcelle Wine positions itself as a knowledgeable, approachable destination for wine discovery — whether you're browsing online for a dinner bottle under $30 or investing in a rare Burgundy. Its combination of editorial content, subscription offerings, physical venues, and a thoughtfully curated catalog makes it a compelling choice for wine lovers in and beyond New York City.