Kroger is the largest traditional supermarket chain in the United States, operating more than 2,700 stores under multiple banner names — including Kroger, Fred Meyer, King Soopers, Ralphs, Fry's, and more — across 35 states. Founded in 1883, the Cincinnati-based retailer has grown into a grocery powerhouse serving millions of households weekly both in-store and through a growing digital platform.
Kroger's online grocery experience allows customers to shop for fresh produce, meat and seafood, dairy, frozen foods, pantry staples, household supplies, health and beauty products, and pharmacy items all in one place. Orders can be placed via the Kroger website or mobile app and fulfilled through curbside pickup or home delivery, often available same-day depending on the customer's location and store availability.
- Kroger Plus Card: A free loyalty program that unlocks weekly sale prices, digital coupons, and fuel points redeemable at Kroger and Shell fuel stations.
- Boost Membership: A paid subscription tier offering free delivery on qualifying orders over $35, along with additional fuel points and exclusive savings.
- Private Label Brands: Kroger offers its own store brands — including Simple Truth (organic/natural), Kroger Brand, and Private Selection — providing quality alternatives at lower price points.
- Pharmacy Services: Most Kroger locations include a full-service pharmacy, and prescriptions can be managed online or through the app.
Kroger's digital coupon system is one of its most popular features, allowing shoppers to clip deals directly to their Plus Card account and have savings automatically applied at checkout. Combined with weekly ad specials and personalized offers, savvy shoppers can significantly reduce their total grocery spend over time. The retailer also participates in SNAP/EBT programs, making it accessible to a broad range of income levels.
While Kroger's BBB rating and Trustpilot data are not currently available for independent verification, the chain's longevity — over 140 years in operation — and its position as a Fortune 20 company reflect a well-established retail presence. Customers seeking a one-stop shop for everyday groceries, pharmacy needs, and household essentials will find Kroger's combination of physical store availability, digital convenience, and loyalty rewards to be a compelling value proposition.