How to be a Redhead (H2BAR) is a niche direct-to-consumer beauty brand built exclusively for redheads. As seen on Shark Tank and nominated by Allure for Best Indie Brand, H2BAR offers a curated lineup of beauty and grooming products formulated specifically for the unique skin tones, hair colors, and features associated with natural and dyed redheads.
The store carries products across multiple beauty categories including hair care, brow products, lashes, undereye treatments, lip products, and men's grooming. Shoppers can also find gift bundles, merchandise (apparel), and gift cards, making H2BAR a go-to destination for both personal use and thoughtful gifting. Pre-orders are currently open for a new shampoo and mascara, signaling active product development.
H2BAR ships to over 30 countries worldwide, accepting orders from the United States, Canada, Australia, the United Kingdom, and across the European Union, among others. All transactions are processed in USD. The brand offers a free gift with purchases of $50 or more, and integrates Shop Pay for buy-now-pay-later checkout flexibility.
- Membership Program: H2BAR offers a paid membership for loyal customers seeking ongoing benefits.
- Ambassador Program: Redhead fans can apply to become brand ambassadors.
- Newsletter: Subscribers receive weekly confidence tips, product tutorials, and discounts.
- Free Events: The brand hosts free pop-up events for its community.
The brand was co-founded as both a media platform (howtobearedhead.com) and a dedicated online shop, creating a full lifestyle ecosystem for redheads. With strong social media presence on Instagram, TikTok, YouTube, Facebook, Pinterest, and X (Twitter), H2BAR has built a passionate and engaged community. Note that shipping and return policy detail pages were unavailable at the time of review, so shoppers should contact support directly for those specifics.