Fyta is a direct-to-consumer nutrition brand operating at fyta.com, specializing in premium plant-based protein supplements. The brand's flagship product, FYTA Elite Plant Protein, is built around a proprietary blend of EverPro® upcycled sprouted barley-rice protein and whole ground lupin bean, delivering 30 grams of complete protein per serving including all nine essential amino acids.
What sets Fyta apart in the crowded protein supplement market is its commitment to both performance and sustainability. The EverPro® ingredient is Upcycled Certified and produces five times fewer greenhouse gas emissions, uses 14 times less land, and consumes 34 times less water compared to whey protein. Fyta also manufactures its products in an American facility powered by renewable energy, making it one of the most environmentally responsible protein brands commercially available at scale.
- NSF Certified for Sport: Third-party tested for heavy metals, BPAs, masking agents, and contaminants
- 30g protein per serving with over 6.5g of glutamine and glutamic acid — exceeding whey protein levels
- 3g of gut-friendly fiber per serving from whole ground lupin bean
- Only 1g of added sugar, 2g of fat, no trans fats, no cholesterol
- Free of artificial colors, sweeteners, flavors, preservatives, and fillers
- Dissolves in hot and cold liquids including coffee without clumping or changing consistency
Fyta was created by the producers of a groundbreaking nutrition documentary and positions itself as science-backed nutrition. Blind taste tests conducted at the National Food Lab showed FYTA Elite Plant Protein was preferred 3 to 1 over comparable leading products. The brand has an active community under #TeamFYTA sharing recipes from protein smoothies to pancakes, muffins, and hot chocolate.
Fyta offers a rewards program for loyal customers, an email sign-up discount of 10% off, and free shipping on orders over $60 USD. The store runs on Shopify, accepts standard checkout options, and links to both a refund policy and subscription cancellation policy. Customers can reach the brand via the contact page at fyta.com/pages/contact or browse detailed product information in the FAQ section.