Esmi Skin is an Australian cruelty-free and vegan skincare brand operating under Makeup Cartel. The brand specialises in mineral and probiotic-based skincare formulations designed to deliver calm, hydrated, and visibly healthier skin. Their product range spans serums, moisturisers, cleansers, facial mists, makeup, haircare, and sun care — all formulated without animal-derived ingredients or animal testing.
The hero of the esmi lineup is the Probiotic Skin Mylk range, built around Advanced Probiotic Lysates in a biome-first philosophy. Products like the Probiotic Skin Mylk (232 reviews, $40) and the new Calming Probiotic Skin Mylk Moisturiser ($57) are designed to suit all skin types, particularly those prone to sensitivity, redness, or dehydration. The range also includes targeted boosters for brightening, hydration, and calming, as well as XL 100ml options for committed users.
Esmi Skin ships worldwide and supports buy-now-pay-later via Afterpay, making it accessible to a wider audience. New customers can unlock $30 off an $80+ spend by signing up via email. The store also runs seasonal promotions such as a sitewide birthday sale, and a refer-a-friend programme is available through the site. The brand also offers free skin consultations, a skin quiz, and a hair quiz to personalise product recommendations.
- Cruelty-free and vegan certified formulations
- Probiotic Skin Mylk — bestseller with 232+ on-site reviews
- Price range: $25 to $105 across the skincare lineup
- Afterpay available for flexible payments
- Free worldwide shipping advertised on homepage
- Free skin consultation offered to all customers
The brand is operated by Makeup Cartel, an Australian company that acknowledges the Traditional Custodians of Country. Esmi Skin is available in two storefronts: a global USD-priced site (esmiskin.com) and an AUD-priced Australian site (esmi.com.au). Social media presence includes Instagram, Facebook, YouTube, Pinterest, and TikTok under the handle @esmiskinminerals.