Ecco Bella is a New Jersey-based vegan beauty and wellness brand operating at eccobella.com. The store specializes in organic cosmetics, vegan liposomal skin care, and plant-based supplements, with a strong emphasis on cruelty-free, gluten-free, non-GMO, and organic ingredients. The brand's product philosophy centers on the connection between gut health and radiant skin.
The flagship product line, Boon Broth, is a savory plant-based mineral protein broth powder designed to support digestion, skin health, and weight management. Available in 5-serve, 10-serve ($33.00), and 30-serve ($67.00) formats, Boon Broth is versatile enough to use in rice dishes, noodles, vegetables, and soups. The brand also offers 14-Day Gut and Skin Reset Kits for customers seeking a structured wellness program.
Beyond supplements, Ecco Bella's makeup range covers eyes, face, and lips, with best-seller collections, samples, and parfums. Their liposomal skin care line uses advanced delivery technology for enhanced ingredient absorption, and their lotion range rounds out the personal care offering. Customers can shop individual products, curated bundles, or recurring subscriptions for ongoing savings.
The brand supports shoppers through a Rewards Program (earn points per purchase), a Referral Program (give $10, get $10), beauty consultations, and a quiz-based skin care recommendation tool. Social channels are active on Facebook, Instagram, LinkedIn, and YouTube under the Boon for All brand identity.
- Free shipping on orders over $75
- Vegan, cruelty-free, gluten-free, and non-GMO product standards
- Subscription and bundle options for cost savings
- Rewards and referral programs for loyal customers
- Gift certificates and a wishlist feature available
- Located at 623 Eagle Rock Ave, Suite 381, West Orange, NJ 07052; reachable at 973.655.9585